Campaign Spring collection True Artist

Main Collection

Introducing the Main Collection by True Artist – a celebration of new beginnings and artistic expression.This season stands out with its unique blend of functionality, timeless colors - essential for the coming seasons, and the creative reinterpretation of the brand’s signature logo and bird motifs.

Our new visual campaign for the Main Collection draws inspiration from the minimalist sculptural movement of the 1960s: Robert Morris, Donald Judd and Carl Andre; the poetics of movement of the dancer and choreographer Martha Graham; and the chromatic play of the photographer John Batho.

Their connection to the spirit of the clothing collection is clear: to awaken the aesthetic experience of the physical through simple, unalterable surfaces, colors and shapes that are evident at first glance, without tricks, without internal complexity, without visual artifice.

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