campaign-main-SS25

TRUE ARTIST SPRING/SUMMER 2025 MAIN COLLECTION.
AN EXPLORATION OF PERFORMATIVE ARTS.

The Spring/Summer 2025 Main Collection is a study of movement and self-expression, where clothing becomes an extension of the body’s rhythm. Through thoughtful design and high-quality craftsmanship, this collection explores performative arts – where form, space, and action come together to create something momentary yet impactful. Crafted mainly in Spain and Portugal, each piece reflects timeless design, functionality, and sustainability, merging artistic exploration with unisex versatility.

DROP 2. AVAILABLE NOW

The second drop welcomes warmer days with effortless summer silhouettes that balance bold patterns with timeless elegance. Lightweight fabrics and airy textures create a sense of ease, while a palette of bright greens, soft salmons, and classic navy stripes captures the mood of the season. Artful prints and hand-painted details add an artistic dimension, transforming everyday essentials into wearable expressions of creativity.

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THE BODY AS ART

Drop 2 explores the sculptural beauty of stillness, where the human body becomes a living composition. Expressive poses transform garments into an extension of form and balance, revealing clothing as part of one’s personal architecture. With a focus on movement and presence, this campaign invites children to see wear as an artistic expression of self.

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DROP 1. AVAILABLE NOW

The first drop introduces transitional pieces designed for lightness, motion, and versatility. A vibrant color palette of citrus yellow, soft pink, crisp white, navy blue, and grey melange sets the foundation for the season, reimagining everyday essentials through an artistic lens. Breathable fabrics, structured silhouettes, and fluid textures allow garments to move with the body, adapting to its gestures and interactions with space.

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EPHEMERAL ART

Drop 1 explores the fleeting beauty of movement, where actions take form only to dissolve again. Inspired by ephemeral art, this campaign captures clothing in motion – responding to air, rhythm, and the changing environment. Set against urban backdrops, it highlights how children’s movements turn the everyday into a living performance.

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CREDITS

Art Direction: Adriana Esperalba, Set Design: Júlia Quintana and Elisa Marzano, Photography: Nia Delfau, Photography Assistant: Gabriel Engelke, Styling: Duygu Massol, Styling Assistant: Marc Leal, Makeup & Hair: Anna Cano, Makeup Assistant: Marta Saez, Production: Mercè Dauder, Production Assistant: Maxi Carrizo, Driver: Pol Alemany, Models: Ana, Anouk, Alex, Maude, Nil, Alysha, Julieta, Guiu.